Work Content Estimation & Manpower Optimization - Marketing Operations
Key Points
Productivity Improvement by 60%
Manpower of 300 nos. studied across India
Client's Challenge
IE study of manpower in marketing/sales & service activities
Department wise manpower study in Marketing area
Obtain required data for wage settlement discussions
PMI's Approach
Prepared formats for data collection
Identification of locations to conduct On-site study
Data Collection (video shooting/observation) from various sites
Analysis of repetitive/non-repetitive, VA/NVA, etc. activities
Results
Work content with master activity sheet - helps calculate manpower if activity time changes
Process improvement for optimum manpower utilization
With existing setup - Productivity improved by 20% & Manpower reduced by 15%
With recommended setup - Productivity improved by 60% & Manpower reduced by 35%
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