Work Content Estimation and Manpower Optimization (Marketing Operations)

February 6, 2023

Work Content Estimation and Manpower Optimization (Marketing Operations)


mbawankar |

IEIndirect Area

Work Content Estimation & Manpower Optimization - Marketing Operations

Key Points

  • Productivity Improvement by 60%
  • Manpower of 300 nos. studied across India

Client's Challenge

  • IE study of manpower in marketing/sales & service activities
  • Department wise manpower study in Marketing area
  • Obtain required data for wage settlement discussions

PMI's Approach

  • Prepared formats for data collection
  • Identification of locations to conduct On-site study
  • Data Collection (video shooting/observation) from various sites
  • Analysis of repetitive/non-repetitive, VA/NVA, etc. activities


  • Work content with master activity sheet - helps calculate
    manpower if activity time changes
  • Process improvement for optimum manpower utilization
  • With existing setup - Productivity improved by 20% & Manpower reduced by 15%
  • With recommended setup -  Productivity improved by 60% & Manpower reduced by 35%

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