Work Content Estimation and Manpower Optimization (Marketing Operations)
February 1, 2024
Work Content Estimation and Manpower Optimization (Marketing Operations)
mbawankar |
IEIndirect Area
Work Content Estimation & Manpower Optimization - Marketing Operations
Key Points
- Productivity Improvement by 60%
- Manpower of 300 nos. studied across India
Client's Challenge
- IE study of manpower in marketing/sales & service activities
- Department wise manpower study in Marketing area
- Obtain required data for wage settlement discussions
PMI's Approach
- Prepared formats for data collection
- Identification of locations to conduct On-site study
- Data Collection (video shooting/observation) from various sites
- Analysis of repetitive/non-repetitive, VA/NVA, etc. activities
Results
- Work content with master activity sheet - helps calculate
manpower if activity time changes - Process improvement for optimum manpower utilization
- With existing setup - Productivity improved by 20% & Manpower reduced by 15%
- With recommended setup - Productivity improved by 60% & Manpower reduced by 35%
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